Stop gym members quietly leaving: No-Show Radar and Churn Radar

What is the No-Show Red List?

A daily list of active members who have stopped coming, based on the window you choose. Staff log each follow-up — WhatsApp, phone call or in person — with an outcome: will return, injured, travelling, timing issue, unhappy, no response or cancelled. That turns guesswork into a record you can review.

How does Churn Radar score members?

• Attendance: check-ins in the last 14 days compared with the 30 days before.
• Expiry: whether the membership is about to lapse or has lapsed.
• Dues: unpaid balance on the member's account.
• Gap: days since the member's last visit.

The points add up to a score from 0 to 100 and a level: low, medium, high or critical. Because the score is rule-based rather than a black box, staff can see exactly which factors put a member at risk.

What happens to high-risk members?

Each high or critical member gets one call task for the desk. If the member comes back, the task closes itself; if they pause or cancel, it is cancelled. You can also switch on a WhatsApp win-back message for critical members, sent at most once every 14 days.